Cite Article
Cite Article
MLA
Liao, Ying Kai, et al. "The Influential Roles of Marketing Stimuli on Customer Retention: A Moderating Role of Relationship Proneness." IJABIM vol.15, no.1 2024: pp.1-18. http://doi.org/10.4018/IJABIM.343050
APA
Liao, Y. K., Wu, W., Gajendran, S., & Kuo, Y. T. (2024). The Influential Roles of Marketing Stimuli on Customer Retention: A Moderating Role of Relationship Proneness. International Journal of Asian Business and Information Management (IJABIM), 15 (1), 1-18. http://doi.org/10.4018/IJABIM.343050
Chicago
Liao, Ying Kai, et al. "The Influential Roles of Marketing Stimuli on Customer Retention: A Moderating Role of Relationship Proneness," International Journal of Asian Business and Information Management (IJABIM) 15, no.1: 1-18. http://doi.org/10.4018/IJABIM.343050
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International Journal of Asian Business and Information Management (IJABIM) The International Journal of Asian Business and Information Management (IJABIM) provides timely and in-depth analysis on the globalization and sustained development of Asian commerce and management technologies with a clear international and interdisciplinary approach, especifically focused on Central Asia/Himalayan region/Southeast Asia/Far East. A comprehensive resource for policy makers, government officials, academicians, and practitioners, this journal contains a wealth of valuable research on theories and practices which underpin successful business and management in Asia.
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